The Truth About ZEUS Our Directory Robot vs. Link Exchanges
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We have received information from a pretty trusted source that Link Exchanges [FFA (Free-For-All) Pages] are something that some search engines frown on and are penalizing for using them.  ZEUS, our Robot and the Geo Global Directory ZEUS creates Is a Theme Directory NOT a FFA Link Exchange page.  Read more

Here is what the search engines are currently stating:
(The first 2 quotes are from Market Position Monthly, Feb. 2001)

"...participation in certain services to artificially inflate link popularity.."

"...participating in services where you agree to add a list of links page on your site. Other participants in the link exchange service agree to do the same, thereby improving everyone's link popularity..."

".. we pay attention to products that automate link management, check site ranking, cloak, generate automatic doorways, etc. And people who abuse those tools may run afoul of scoring in the just same way as people who do unethical things by hand.. "

What is springing up around the Internet?

What's springing up around the Internet are these Free-for-All [FFA] type link exchanges. You put your link in a page that everyone is supposed to copy and update once a month, to a page on your website. So you have 400 links on a page, all jumbled up, no ordered organization, total link chaos and this is attached to your website with your domain name embedded into the url address for all to see. This is supposed to look like everyone included has links pointing to and from them and then the search engines are going to just love this, thus sending the webmaster the traffic they so desperately need to survive, Right?; WRONG! WRONG! WRONG!

The search engine robots

Now along comes the search engine robots, which are the most sophisticated machines ever known to man, infused with millions of dollars of development money, pretty much all-knowing of every keyword on the Internet and the pages to which they belong, running on banks of super computers, sitting at the apex of giga giga giga bytes of storage. Besides just link popularity, these machines do correlational calculations, linking Themes or subjects together. It knows the keywords belonging to each website and has the ability to do statistical correlation which is common in most languages used to create these programs. A quick query to it's database and it comes up with a score of how closely you are in Theme-tightness to the sites you are linking to and perhaps even how tightly-themed those sites you are linked to, are to the ones linked to on their websites. The more tightly-themed you score means you are only including websites in your link pages that match or have something to do with the Themes of your website.

How some search engines view FFA Pages

What we have here in the case of free-for-all link pages is total link chaos. No organization to it at all. Of course these sites using these methods will be punished. I'm sure that since ZEUS [Our Robot] already has the program code to recognize and exclude these websites [FFA], these search engine robot programmers, who know what they are doing :-), have programmed their search engine robots with something similar also.

FFA Pages will NEVER be included in a ZEUS-Generated Directory

Some webmasters feel very strongly against other webmasters creating these types of FFA pages, ruining the very organizational fabric of the Internet, in their ignorance in believing numbers win out over quality or to the appeal of the easy way out.  Those sites with these known text pattern matches will never be included in our ZEUS-Generated Link Directory.

When ZEUS finds the text patterns matching these known link cancers or free-for-all link pages, he immediately backs out of the site, marking it visited and NOT listed as a ThemeSite no matter what the site has to offer, then goes on to the next site.   Thus completely ignoring it. It [the FFA Page] does not exist and will not be listed in our Theme Related Directory.

How all search engines view ZEUS our Robot? - Organization over Disarray

Now think how these same smart search engine robots think when they stumble across a ZEUS-Generated Theme Directory.  The thousands of links listed in our ZEUS-Generated Directories are websites that match each other in Themes without the threads of the cancerous growth of link disorder infringing into it.  The difference is like night and day, organization over disarray.

Thousands of links, all nicely organized on hundreds of keyword-tuned pages. Resonant Keyword patterns throughout each page, using embedded theme related keywords.  These are used in the meta tags, titles, text, and most importantly, the page's url address.  Add to each page the hundreds of listings which include those same keywords again and again in each ThemeSite's url address, title, description and comment and perhaps banner image url addresses.  ZEUS-Generated pages are very good pages to find for a search engine robot. Order against chaos.

No ZEUS-generated link placed in our Theme Directory has ever been reported to us as loosing traffic from search engine generated leads.  ZEUS-generated directory pages are not artificially inflating link popularity. We are increasing link popularity properly.  Those of you who use ZEUS [Our Robot], should have no problems whatsoever, as we bring order to chaos.

The problem, as we see it, is.........

The problem, as we see it, is that uninformed webmasters will start shying away from links of any kind. Can you imagine the Internet without links? All because of misinformation. It would be the end of the Internet as we know it today. If we don't inform the public on how to properly obtain and use Reciprocal Links [Link Partners] and the dangers of using these "Links-for-All" pages, every webmaster on the net will pay for it.  Let's take care of this before panic sets in.

We welcome your comments about this article. Please send your comments or feedback to the following:  Comments Sent to GeoCHEM, Inc. directly will not be responded to.  Thank you in advance for your cooperation.



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